Timex has been in the watch business since the 1850s, when they started as the Waterbury Watch Company, then later named U.S. Time Company during World War II. The first Timex watch came out in 1950, and by the mid-1950’s, one out of three watches sold were Timex watches.
Timex has a large line of watches and today they are the world’s leading manufacturer of watches. They are in almost every retail variety store and most department stores. They also sponsor the Ironman events worldwide, and many athletes wear the products when they are competing.
Timex watches have gone through many innovations throughout the long history of the company, but the Timex watches can still “take a licking and keep on ticking”, the slogan that has been with them for almost 60 years.
Today, Timex watch lines include a Fashion line, which contains Diamond, Crystal, T-series and Retrograde collections. For the health and fitness fans, they have the Bodylink series that contains digital heart rate monitors, speed and distance watches and other models for tracking workout results.
The new iControl for your iPod watches are an innovative idea to keep up with the latest technology and they offer the Outdoor models which have the ability to check temperature of the surf and predict the tide levels. They also carry simple, sporty styles in the Sleek and Optimal Viewing Angle (OVA) watch collections.
Timex makes a watch for every person from every walk of life. That is what has kept Timex a watch-making leader, in addition to their reputation for reliability. Of course, their affordable pricing is a key factor in many of their sales over the years. Timex watches were the most reliable and function-able watches you could buy for the money.
They also make a kid’s line of watches, including Ironkids watches. Available in digital and traditional models, many adults today learned to tell time on a Timex watch, and chances are it was the first watch that many adults ever owned. Now, there is more competition from the cheaper, foreign watches, but none are as reliable and reputable as Timex.
Timex is an American Icon, who has had business interruptions during the World Wars to re-tool their plants for the military during the wars. Of course, some of the re-tooling involved making reliable timepieces for the troops, which has made them an important part of American history.
With the import and export markets growing, Timex has not taken it lying down. They now market on a global scale, and many foreigners rely on Timex watches for their dependability and affordability. While there may be other more fashionable watches on the market, it is the Timex watch that most people choose for everyday wear, and many of them own them for other specialty niches, too, such as sports training. When it comes to a watch you can count on to keep accurate time, Timex is one of the world leaders, and many of the newer watch companies try to imitate their success.
One thing is certain, if you want a good reliable and affordable watch that can “take a licking and keep on ticking”- it’s got to be a Timex!
